The market research carried out by Mintel in 2004 showed that bust sizes in UK had increased from 1998 to 2004 in younger as well as older consumers and that the shift was not limited to overweight women.Īlso Read: How to measure bra size? Image Source Like America, Britain also faced the increased average bra size, from 36C to more voluptuous 36DD as mentioned in DailyMail in 2015. Women who thought they were B found out that they are actually DD.Īlso Read: Bra Sizes Image Source The average bra size in UK was 36D that is in 2010. Oprah Winfrey dedicated her show helping women to discover their true bra size.
According to it, inflated cup sizes, plastic surgery, and the increasing obesity rate are the reasons for the increment.Īnother reason is the study in 2004 that resulted in 80 percent of women wearing the wrong size bra. Medical Daily also stated its reasons for the leap of American average bra size. Intimacy spokeswoman Kate Terhune explained to The Huffington Postthat weight gain and breast implants have played a role in the increase, but the biggest factor is that women are choosing a more appropriate size. The average bra size for America, couple of decades back, used to be 34B.īut according to the survey carried out by lingerie retailerIntimacy in 2013, the American average bra size has increased from 34B to 34DD. The results for the surveys to find out the average bra sizes are different every time depending on various factors of the population studied. Determining the standard set of bra sizes is still not possible let alone the average bra size. What can we say about the sizes of women breasts? The shape and sizes and form of the breasts vary from woman to woman.
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